Regional Sales Lead

North (Midlands Upwards)

£70,000 - £80,000 Basic + Bonus TBC

 

We are working with a fantastic Holiday Park operator who are looking for a Regional Sales Lead to take on the sales operation of a large patch of 17 holiday parks in the North. We are looking for someone from another industry, ideally lifestyle selling; leisure, health clubs, yachts, luxury retail, etc. 

 

Area of Responsibility

 

General

• Lead regional Holiday Home Sales performance, driving delivery of revenue, margin and conversion targets across all assigned locations
• Own and optimise the end-to-end sales funnel, ensuring strong execution, visibility and continuous improvement across all stages
• Take a hands-on approach in locations, coaching, observing and supporting teams to improve sales capability, performance and consistency.
• Embed a high-performance culture through structured coaching, capability development and clear accountability at all levels
• Ensure consistent execution of sales processes, standards and ways of working across all parks to deliver reliable and repeatable results
• Facilitate and support effective training and coaching across locations, building capability that directly improves sales performance in line with Wilson Learning.

 

Commercial & Cost

• Own delivery of regional HHS revenue, margin and EBITDA performance across all assigned locations
• Drive commercial outcomes through active management of the sales funnel, ensuring strong conversion, pricing discipline and stock utilisation
• Execute pricing, promotional and stock strategies in line with trading plans to maximise revenue and protect margin
• Use data, insight and on-location presence to identify performance gaps and take action to improve results
• Ensure effective CRM usage and lead management processes are consistently applied to maximise conversion and sales efficiency
• Work cross-functionally with Commercial, Marketing and Operations teams to align trading activity with demand, lead quality and park opportunity
• Maintain trading integrity and compliance, ensuring all activity supports sustainable and ethical sales performance

 

Customer

• Ensure a consistent, high-quality customer journey across all stages of the Holiday Home Sales process
• Embed a structured and compliant sales process across all locations, ensuring transparency and professionalism
• Drive a customer-first approach that supports conversion and builds long-term owner relationships
• Ensure all sales activity is delivered in line with FCA requirements and internal compliance standards
• Work with Marketing and internal teams to align lead quality and customer demand with sales opportunity.

 

Culture & People

• Lead a hands-on coaching approach, building capability through in-location support, feedback and development
• Drive a high-performance culture with clear expectations, accountability and consistent performance management
• Champion eNPS as a way of building collaborative action plans that improve the working lives of our colleagues
• Recruit, develop and retain high-performing sales teams across the region
• Partner with People teams on workforce planning, onboarding and development
• Drive engagement and reduce turnover through effective leadership

 

Experience Needed

• Strong commercial and sales leadership experience with measurable commercial impact
• Demonstrable track record of delivering profitable growth and achieving EBITDA targets
• Experience leading and developing high-performing sales teams through coaching and performance management
• Strong understanding of the sales funnel and ability to drive performance improvement across all stages
• Experience executing sales strategies within a fast-paced, operational environment